Collection: Gabi Peretto

Gabi Peretto, always known as Omikron. Born in Italy, adopted by China, he earned his degree in Milan with Andrea Branzi and Arturo Dell'Acqua, with a study on the requalification of urban areas regarding the crises of the "shape-function" relationship. He has collaborated with some project and design studios, like the Andrea Branzi Studio in Milan from 1995 to 1997, and Tamra Studio in Nagoya, Japan, where he designed buildings for Pachinko in Nagoya and Nagano. In 1998, he founded Omikron Design and has been designing the most important collections of this company. Since 2007, he has been working with Lucitalia as art director and industrial designer; he has designed products for Danese, Fontana Arte, and Nemo. Currently working as industrial design and production manager at Milano Design Terminal in Hong Kong. His works are nowadays recognized by architectural magazines like Domus, Interni, AD, Ottagono, DDN, as well as by other important publications.

He is presently living in the Popular Republic of China, in Guangzhou town. Gabi Peretto worked as an industrial designer in the field of lighting and jewelry, “born and worn” in a "rationalist" background; Gabi believes that the design project is a part of contemporary human culture and should be characterized by imagination and beauty. To achieve this, “rubbish" projects should be avoided, impossible dreams, and non-recyclable complexity. To create innovative design projects, it is important to nurture beauty, rigorous projects, concrete; an object must be created with the idea of avoiding current fashion and lasting over time. Life, functional and aesthetic design of the object, should not be linked to short-term fashion, trying to make his own the words "I have always believed that style was more important than fashion." For Gabi, the creation of a project is not "just living the present," but a fundamental plunge into the future, imagining and reconstructing future scenarios of living and dwelling.