Collection: Daniele Lago
Daniele Lago was born in 1972, Chief Executive Officer and Head of Design at LAGO. The youngest of ten siblings, Daniele, after a volleyball career, began entering the company in the early 2000s feeling the immediate need to generate meaning, not stopping at the mere production of furniture pieces. Daniele has believed from the start in “people-centered” and “culture” as strategic development assets of the family business, turning the only family-run company into one managed with a strong focus on merit, fairness, openness, and managerial cross-pollination. This simple and innovative recipe allowed them to transform their small LAGO craft into a company that today has nearly 200 employees and a turnover of almost 30 million euros, an international company that is a reference point in the design world.
As Head of Design, Daniele has identified a new vision of design, whose center of gravity shifts from the designer to the user, developing in Lago not just defined products, but products prepared for dialogue, which function as alphabets or ingredients. Daniele believes that everyone can and must develop their creative potential, and that’s why the products designed by him are the matrices in which the consumer and the interior designer can contribute their own to realize it. Suspension, modularity, color, contrast, and mimicry are the genetic codes of the products designed by him.
